 |
|
|
|
Audience Reach (uniques) |
|
% Composition |
Index |
| Household Income $150K + |
917,000 |
11.9 |
174 |
| Current Market Value of Portfolio – $1 million + |
159,000 |
2.1 |
136 |
| Owns Any Securities – Last 12 Months |
5,005,000 |
64.7 |
125 |
| Owns Luxury Car – Any |
1,284,000 |
16.6 |
116 |
| Shopped Online Last 6 Months – Collectibles |
660,000 | 8.5 |
153 |
| Owns Any Platinum Credit Card |
1,919,000 |
24.8 |
127 |
| Any Foreign Vacation Destination – Last 2 Years |
1,915,000 |
24.8 |
138 |
| Visited Museum/Art Gallery - Last 30 Days |
1,260,000 |
16.3 |
145 |
| Wine Collecting/Tasting |
1,130,000 |
14.6 |
157 |
| Play Golf |
1,005,000 |
13.0 |
133 |
| Shopped Online Last 6 Months - Gourmet Food/Gift Baskets |
230,000 |
3.0 |
193 |
|
|
(Sources: Nielsen @Plan, Spring 2010.)
|
