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AUDIENCE PROFILE
Business Travelers |
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CNNMoney.com visitors are active travelers and mobile professionals with over 1.5 million
having traveled for business in the past 3 months. |
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Audience Reach (uniques) |
|
% Composition |
Index |
| Round-Trip Air Flights for Business – Last 30 Days |
988,000 |
12.8 |
165 |
| Any Airlines for Domestic Business – Last 3 Months |
1,095,000 | 14.2 |
182 |
| Any Airlines for International Business – Last 3 Months |
246,000 | 3.2 |
213 |
| Airline / Hotel Reward Program – Any |
4,506,000 | 58.3 |
129 |
| Overnight Hotel / Motel Stay for Business – Last 30 Days |
1,289,000 | 16.7 |
161 |
| Car Rental for Business – Last 3 Months |
673,000 | 8.7 |
179 |
| Travel for Business – Last 3 Months |
1,688,000 | 21.8 |
157 |
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(Sources: Nielsen @Plan, Spring 2010.)
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