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AUDIENCE PROFILE
Technology Decision Makers |
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With nearly one in ten CNNMoney.com visitors working in an MIS/DEP department,
marketers have unmatched access to technology decision makers and influencers looking for
innovative business solutions and insights. |
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|
Audience Reach (uniques) |
|
% Composition |
Index |
| Job Dept. MIS/DEP |
455,000 |
5.9 |
404 |
| C-Level Executive / Owner – Any Industry |
170,000 |
2.2 |
190 |
| Senior Management – Any Company Size |
544,000 |
7.0 |
173 |
| Any Business Decision Maker / Influencer |
2,147,000 |
27.8 |
148 |
| Computer Hardware DM / Influencer |
876,000 |
11.3 |
175 |
| Computer Software DM / Influencer |
1,053,000 |
13.6 |
178 |
| IT Technology Consulting Services DM / Influencer |
565,000 |
7.3 |
221 |
| Telephone Equipment DM / Influencer |
520,000 |
6.7 |
160 |
| Telephone Services DM / Influencer |
464,000 |
6.0 |
158 |
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(Sources: Nielsen @Plan, Spring 2010.)
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