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AD GALLERY
Creative Examples |
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| Schwab |
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Client Objective
Promote Schwab Equity Ratings among an audience of financial professionals and active, affluent investors.
CNNMoney.com Solution
• CNNMoney.com partnered with Charles Schwab to ticker target select ticker symbols.
• CNNMoney.com passed the ticker symbol from the quote page to the Schwab creative which then calls in the Schwab Equity research rating into the ad,
ensuring that the advertising message was specifically relevant to the individual stock ticker requested by the consumer.
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