Client Objective
Highlight Residence Inn amenities for the “master traveler” through a unique and integrated approach to guarantee message impact.
CNNMoney.com Solution
• CNNMoney.com Custom Publishing created a custom content platform extending Residence Inn’s sponsorship of the Road Warrior series.
The custom content not only align with the editorial program but also extend the messaging for Residence Inn while giving the frequent business traveler audience valuable and useful information for making the most of their extended stays.
• Travel tips and strategies from experts were used to create a custom expandable “rollvertorial” unit that ran throughout select placements on CNNMoney.com.
• Multimedia extensions included an in-book advertorial series.
